From our very own Donna Fay.
When it comes to skincare, beauty products and grooming, it may not be so unusual to see more men take extreme interest. At first, the term ‘metrosexual’ (a man who takes care of his appearance; has an interest in art, style and fashion) was not used by a lot of men willingly. But now, it’s 2014 and it seems that it has become socially acceptable for men to become more interested in looking younger and more attractive, without being labeled.
Case in point: 2013 was full of stories about men going under the knife in drastic ways. The Huffington Post reported about a man who spent over $100,000 to look like Justin Bieber. Then, there was Justin Jedlica, a plastic surgery consultant who underwent his first procedure at the age of 18 and proceeded to get 127 more.
But all of this talk about plastic surgery had to have started from something smaller – let’s say an increase in men buying skincare items. Smart Beauty Guide showed in an infographic that men are willing to use their partner’s lotions and potions. 26% of men are using their partner’s shower gels and lotions; 19% are admitting to using their partner’s face creams, including acne topical medications and eye creams. And with Tom Ford’s latest skincare and grooming line for men, it has become socially acceptable for men to take care of their skin without feeling like one of the “girls”.
When it comes to which procedures men are getting, The American Society for Aesthetic Plastic Surgery conducted a study back in 2012. The number one plastic surgery procedure men get is – – eyelid surgery! Liposuction and breast reduction come in high on the list as well, but it doesn’t stop there.
Fox News reported back in April 2013 that men are looking to have chiseled features (think Jon Hamm’s manly square jaw) but leaving in some rugged details. Dr. Steven Teitelbaum, an associate professor of plastic surgery at UCLA School of Medicine said, “People are embracing strong features like ethnic, non-traditional noses.”
Embracing what you have means balancing or enhancing natural features instead of drastically altering them. A strong nose can seem less imposing with some chin implants. Plastic surgery advances have made small tweaks possible, like micro-liposuction, which can clean up the jawline. In less than half an hour, under mild sedation, you can come out with no sutures and only minor bruising.
So it seems that the ‘metrosexual’ will become a label of the past, since all men will begin to take more interest in looking better. Of course, looking better “impacts what happens to you in the workplace…some men see plastic surgery as a strategy to boost their company’s bottom line and their own salary,” explains Dr. David B. Sarwar, associate professor of psychology from the University of Pennsylvania.
What does it all mean? Looking younger and feeling confident in one’s skin is a trend that will surely last and last for men now and in the years to come.